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Webinar

Pixels and Other Tracking Tech 101

Tuesday, July 23, 2024 10:00 a.m. - 11:00 a.m. PST
Alliant Public Entity recently held a webinar, Pixels and Other Tracking Tech 101, with Katherine Heaton, a Focus Group Leader with Beazley’s Cyber Claims team, which discussed the rise of lawsuits against companies that use pixels on their websites.
If you were unable to attend the live session, you’d like to listen again or share this information, we have compiled a few key takeaways, answered frequently asked questions and included a link to the on-demand recording for your convenience.

Key Takeaways:
  • Pixels and Privacy Concerns: Pixels are bits of code that track user activity and share that information with third parties, often for advertising purposes. This raises privacy concerns, especially in healthcare where sensitive health information may be collected.

  • Rise in Lawsuits: There has been a significant increase in lawsuits against companies using pixels. These lawsuits allege violations of privacy laws and wiretapping statutes.

  • Challenges for Businesses: Defending against these lawsuits can be challenging due to the evolving legal landscape, technology advancements and high plaintiff expectations for settlements.

Watch the webinar on-demand now, or reach out to Alliant Public Entity with any questions. 

 

Alliant note and disclaimer: This document is designed to provide general information and guidance. Please note that prior to implementation your legal counsel should review all details or policy information. Alliant Insurance Services does not provide legal advice or legal opinions. If a legal opinion is needed, please seek the services of your own legal advisor or ask Alliant Insurance Services for a referral. This document is provided on an “as is” basis without any warranty of any kind. Alliant Insurance Services disclaims any liability for any loss or damage from reliance on this document.